Exhibition Organizing Market Outlook: Industry Overview and Forecast (2024 to 2031)

Executive Summary

The Exhibition Organizing market research reports offer a comprehensive analysis of the current market conditions, trends, and forecasts for the industry. The market is expected to grow at a CAGR of % during the forecasted period, driven by increasing demand for organized and targeted business events.

Some key market trends in the Exhibition Organizing industry include the rising popularity of virtual events and hybrid exhibitions, the adoption of advanced technologies such as artificial intelligence and virtual reality to enhance the attendee experience, and the growing focus on sustainability and eco-friendly practices in event planning.

Geographically, the Exhibition Organizing market is spread across North America, Asia Pacific, Europe, the United States, and China. North America and Europe are mature markets with a strong presence of established event organizers and venues. The Asia Pacific region, particularly China, is experiencing rapid growth in the exhibition industry due to the expanding economy, rising disposable income, and increased interest from international exhibitors.

In North America, the United States dominates the market with its diverse range of industry sectors and strong infrastructure for hosting large-scale events. In Europe, countries like Germany and the UK are major players in the Exhibition Organizing market, hosting numerous international trade shows and exhibitions.

In Asia Pacific, China is a key market for exhibition organizers, with its booming economy and growing demand for business events. The region is also witnessing a rise in international exhibitions and conferences, attracting participants from all over the world.

Overall, the Exhibition Organizing market is poised for significant growth in the coming years, driven by technological advancements, changing consumer preferences, and increasing globalization of the business landscape. The industry is evolving to meet the demands of a rapidly changing market, offering innovative solutions and experiences to meet the needs of both exhibitors and attendees.

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Market Segmentation:

This Exhibition Organizing Market is further classified into Overview, Deployment, Application, and Region.

In terms of Components, Exhibition Organizing Market is segmented into:

RELX Group (Reed Exhibitions)
Informa (UBM)
Messe Frankfurt
GL Events
MCH Group
Fiera Milano
Deutsche Messe
Koelnmesse
Messe Dusseldorf
Viparis
Emerald Expositions
Messe Munchen
Messe Berlin
Hong Kong Trade Development Council (HKTDC)
Coex
i2i Events Group
NurnbergMesse GmbH
ITE Group
Tokyo Big Sight
Fira Barcelona
Jaarbeurs
Tarsus Group
Comexposium Groupe
Artexis Group
SNIEC Shanghai
...

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The Exhibition Organizing Market Analysis by types is segmented into:

5,000-20,000 Sqm
20,000-100,000 Sqm
More Than 100,000 Sqm

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The Exhibition Organizing Market Industry Research by Application is segmented into:

Art Exhibitions
Academic Exhibitions
Commercial Exhibitions
Others

In terms of Region, the Exhibition Organizing Market Players available by Region are:

North America:

United States
Canada

Europe:

Germany
France
U.K.
Italy
Russia

Asia-Pacific:

China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia

Latin America:

Mexico
Brazil
Argentina Korea
Colombia

Middle East & Africa:

Turkey
Saudi
Arabia
UAE
Korea

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Key Drivers and Barriers in the Exhibition Organizing Market

Key drivers in the Exhibition Organizing market include the increasing demand for face-to-face networking opportunities, the growing popularity of experiential marketing, and the rise of trade show and conference attendance. However, barriers such as the high costs involved in organizing exhibitions, the competition from digital marketing channels, and the challenge of attracting high-quality exhibitors and attendees can hinder market growth. Additionally, challenges in the market include the impact of economic uncertainty on exhibitor budgets, the need for continuous innovation to stay relevant in a competitive market, and the increasing pressure to deliver measurable return on investment for participants.

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Competitive Landscape

Informa (UBM) is one of the leading exhibition organizing market players with a rich history dating back to 1918. Over the years, the company has grown through various mergers and acquisitions to become a powerhouse in the events industry. It has a strong global presence and organizes over 500 large-scale international exhibitions and events annually. Informa's market growth can be attributed to its strategic acquisitions and partnerships, allowing it to expand into new markets and industries.

In terms of market size, Informa is reported to have a sales revenue of over $ billion in 2020, making it one of the largest exhibition organizing companies worldwide. The company's diverse portfolio of events covers a wide range of industries, including technology, healthcare, fashion, and more, catering to the needs of various sectors.

Reed Exhibitions, a subsidiary of RELX Group, is another key player in the exhibition organizing market. The company has a long-standing history of organizing successful events since its establishment in 1961. Reed Exhibitions operates in multiple countries and hosts over 500 events annually across various industries such as automotive, construction, and energy.

In 2020, Reed Exhibitions reported sales revenue of approximately $1.1 billion, solidifying its position as a major player in the market. The company's growth can be attributed to its focus on delivering high-quality exhibitions, leveraging technology to enhance attendee experiences, and expanding its global reach to new emerging markets.

Overall, companies like Informa (UBM) and Reed Exhibitions continue to drive growth and innovation in the exhibition organizing market, shaping the future of the events industry.

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